comscore
comScore regularly publishes their Global Mobile Report which compares mobile trends and user behaviour across 14 international markets. The latest research showed that mobile had become an essential part of consumer lives and how 'primal needs' were being fulfilled through mobile offerings.
To promote the release, we created a showcase that highlighed the key insights by mapping them onto a pyramid of consumer needs.
The deliverables included a teaser email to drive traffic to the full report, supported by a tri-fold brochure featuring one example from each section of the report.