Kantar Public
Every year Kantar Public conducts a survey for Nature England which looks at how children and young people use open spaces.
In order to make the data as engaging and accessible as possible, Nature England requested that the information be translated into a series of simple infographics and stylised charts.
Clarity and accessibility was key in order to resonate both with internal Natural England teams and external journalists to maximise reach and spread of the study insights.
The infographics and charts needed work as standalone elements for reports and slides as well as being visually appealing and consistent when used together for digital outputs. In terms of aesthetic, the client wanted a light and fun look that reflected the nature of the data itself.
In keeping with the brief, we delivered a suite of playful infographics and charts which not only conveyed the study insights in a clear way, but also met all accessibility and application requirements.