Europanel
Europanel collects consumer data for a number of P&G brands. To show certain consumer metrics and behavioural relationships Europanel asked us to design a data system that would show consumer decision hierarchies, brand switching and market share.
The system needed to look elegant, be accessible and the data needed to be updateable on a quarterly basis.
Our solution was a proprietary design that met said requirements and also laid the foundation for a digital version of the tool.